Last updated: November 2026
Palm Beach Backup Power is an information and matching service for whole-home standby generators in Palm Beach County, Florida. We are not an installer, dealer, or contractor. This policy explains, in plain language, what information this site collects, why, who it goes to, and the choices you have. If anything here is unclear, ask us through the contact page — a person reads every message.
What we collect, and where it comes from
Consultation requests. If you join the consultation request list, we collect what the form asks for: your name, phone number, ZIP code, whether you own your home, whether it is a single-family home, when you are hoping to have a generator installed, and — only if you choose to add it — an email address. We ask for exactly what an installer needs to judge whether they can help, and nothing more.
Phone calls. Calls to the number on this site are answered by recorded voicemail during our current phase. Our call provider logs the calling number, the time and length of the call, and records the call and any message. Every call begins with an announcement that the call may be recorded. Florida law requires the consent of everyone on a call before it is recorded; staying on the line after the announcement is that consent. If you do not want to be recorded, use the consultation form instead — it reaches us just as directly.
The Cost Guide email list. If you request the free Palm Beach County Generator Cost Guide, we collect your email address. Signup is double opt-in: we send one confirmation email, and the address is added only when the confirmation link is clicked. A guide request is never treated as a consultation request, and it never puts you on the consultation request list.
Site analytics. We use Google Analytics and Google Search Console to see which pages are read and which searches bring readers to them. These tools use cookies and report aggregate patterns — pages viewed, approximate location at the city level, device type. They are not used to identify individual readers, and we do not combine analytics data with consultation requests.
Technical records. Our hosting and network providers (below) keep standard server and security logs: IP addresses, browser types, timestamps — as part of running and protecting the site. These logs are not used to profile individual readers, and they are not combined with consultation requests.
Why we collect it
Consultation requests exist for one purpose: to match a homeowner with an installer who can give a real installed price, and to let that installer schedule a consultation. Phone records exist because the phone service needs them to work. The email list exists to deliver the Cost Guide. Analytics exist to tell us which pages are useful, so the wrong ones can be fixed. Nothing is collected to build profiles, to advertise to you, or to sell. There is no advertising on this site, and no advertising network receives your data.
Who it goes to
Our installer partner — with your consent, and only then. A consultation request is shared with the installer partner for Palm Beach County only if you check the consent box on the form. Without that checked box, the request is not shared with anyone. The consent covers one handover for one purpose: the partner may call or text you to schedule a consultation, and the consent text itself spells out the details (see the TCPA disclosure). Nothing else is shared with the partner — no analytics data, no email-list addresses, nothing from any other part of the site. We also tell the partner what the consent covers, so they can act inside it.
Service providers who run the site’s plumbing. A small number of providers process information on our behalf, and only to do their job: the hosting provider (Kinsta) that serves the site; the call provider (CallRail) that answers and records calls; the email provider (MailerLite) that sends the Cost Guide and its confirmation; and Google, for analytics. Each sees only the information its job needs, and each is bound by its own privacy terms to handle it as a processor, not to use it for its own purposes.
Legal requirements. Information is disclosed when the law requires it — a court order, a lawful request from a regulator — and only to the extent the law requires.
Never sold. Personal information is never sold, rented, traded, or shared with data brokers or advertisers. Our Do Not Sell page says this in its own words, and it is also where you can exercise the choices below.
How long we keep it
Consultation requests submitted through our form are stored in the form system with no automatic deletion period — entries are kept until we delete them manually. There is no automatic expiry, so a request stays available to us, and remains subject to your choices below (including deletion on request), until we remove it. Email-list addresses are kept while you remain subscribed; unsubscribing removes you from mailings.
Your choices
Through the contact page (/contact/), you can ask us to:
- Show you what information we hold about you, and where it came from.
- Correct information that is wrong.
- Delete your request, your email address, or both — including withdrawing the consent, so the request is not shared and no calls or texts follow.
- Stop contacting you — withdraw consent for calls and texts, or leave the email list, at any time. Replying STOP to a text stops texts; asking on a call stops calls; the contact page handles the rest.
We will answer a request made through the contact page, and we will not ask for more information than we need to verify it is yours (your phone number or email address is usually enough). There is no charge for asking, and no account to create.
Security, stated honestly
We protect information with the security the providers above supply — encrypted connections, access controls, and the rest — and we keep the circle of people who can see it small. No system is perfectly secure, and we do not claim ours is. What we can say is that we collect as little as possible, share as little as possible, and delete when we are asked to.
Who this site is for
This site is for adults making a decision about a generator for a home they own or are buying. It is not aimed at children, and we do not knowingly collect information from anyone under 18. If you believe a child has submitted information here, tell us through the contact page and it will be deleted.
Changes to this policy
We update this policy when our practices change, and we change the date at the top when we do. A change that narrows the consent (a new use, a new recipient) is announced here first, with a new date, before it takes effect. A change that only clarifies wording is made the same way. Changes are also announced on the Terms of Use page, and the two pages are updated together.